APIs

Fields

Integrations

Salesforce

A Business plan is required to use this feature.

Use the Salesforce integration to enrich Salesforce Account or Lead records with website technology data and keep those fields updated automatically.

You need Salesforce system administrator access to complete this setup, and the user configuring the integration must have REST API permissions enabled.

In this guide

Connected app setup
Create the Salesforce app Wappalyzer uses to authenticate and write enrichment data back to the Salesforce object you choose in Wappalyzer.
Authentication
Authorize Wappalyzer to access your Salesforce org securely.
Field mappings
Create the Salesforce fields that will store Wappalyzer technology data.
Workflow setup
Automatically enrich newly created and updated Account or Lead records.

Connected app setup

Salesforce has moved new third-party app creation into External Client App Manager in newer orgs. If New Connected App isn't available, create an External Client App instead with the same callback URL, scopes, and IP relaxation policy. Wappalyzer uses a client-secret authorization code flow and doesn't use PKCE, so leave PKCE disabled for this integration. When entering credentials in Wappalyzer, use the app's Consumer Key as the client ID.

From Setup, enter 'app manager' in the Quick Find box, then select App Manager → New Connected App.

Enter the information as shown:

Basic Information

Field	Value
Connect App Name	`Wappalyzer`
API Name	`Wappalyzer`
Contact Email	`[email protected]`
Contact Email	`[email protected]`
Logo Image URL	`https://www.wappalyzer.com/images/logo/light.png`
Icon URL	`https://www.wappalyzer.com/images/logo/icon_512.png`
Info URL	`https://www.wappalyzer.com/docs/integrations/salesforce/`

API (Enable OAuth Settings)

Field	Value
Enable OAuth Settings	`Yes`
Callback URL	`https://www.wappalyzer.com/integrations/salesforce/`
Selected OAuth Scopes	Access the identity URL service (id, profile, email, address, phone) Full access (full) Perform requests at any time (refresh_token, offline_access)

Web App Settings

Field	Value
Start URL	`https://www.wappalyzer.com/integrations/salesforce/`

Click Save. On the next screen, click Manage Consumer Details, take note of the consumer key and secret store it in a secure location.

In Wappalyzer, paste Salesforce's Consumer Key into the Consumer key (client ID) field. For External Client Apps, copy it from External Client App Manager → Your app → OAuth Settings. If Salesforce shows invalid_client_id or client identifier invalid, the Consumer Key is usually incorrect, from a different org, or the new app hasn't finished propagating yet.

From Setup, enter 'manage connected apps' in the Quick Find box, then select Manage Connect Apps.

Click Edit next to the Wappalyzer app.

Enter the information as shown:

OAuth Policies

Field	Value
IP Relaxation	`Relax IP Restrictions`

Relaxing IP restrictions allows Wappalyzer's servers to reach the Salesforce API and keep Account or Lead enrichment working reliably.

Authentication

Authenticate Wappalyzer against the connected app so it can update Account or Lead records. You will need your Salesforce org domain and the connected app's consumer key and consumer secret from the previous steps.

From Setup, enter 'my domain' in the Quick Find box, then select My Domain.

Take note of the 'Current My Domain URL'.

Next, go to the Salesforce integration page in your Wappalyzer account. Click Connect and enter the Salesforce org domain name, consumer secret and consumer key. On the next page, click Allow to complete the authentication.

Field mappings

Create custom Salesforce fields for the technology categories you want Wappalyzer to populate. For example, you can create a field called 'CMS' and map it to the 'CMS' category so syncs write the detected CMS for each record's website.

In Wappalyzer, choose whether you want to enrich Accounts or Leads first. Then create your custom fields, outbound message, and flow on that same Salesforce object. The screenshots below use Account; if you choose Lead, follow the same steps on the Lead object instead.

Repeat these steps for each category you want to capture. See the list of categories.

From Setup, enter 'object manager' in the Quick Find box, then select Object Manager. From there, select Account or Lead → Fields & Relationships → New.

Select 'Text' as the field type and click the Next button.

Fill out the form as shown below and click the Next button.

Field	Value
Field label	Category name, e.g. `Ecommerce`
Length	`255`
Field name	Prefixed category name, e.g. `Wappalyzer_Ecommerce`

At step 3, click the 'Next' button again.

At step 4, click Save & New to add another field or click Save to finish.

Workflow setup

Optionally, you can update Account or Lead records automatically as they are created or edited instead of relying only on full syncs. Create a Salesforce workflow to keep enrichment current on new and changing records.

If you configure Lead enrichment, include the Lead Email field in the outbound message. Wappalyzer uses Website first and falls back to the lead's business email domain only when Website is blank or invalid.

From Setup, enter 'outbound messages' in the Quick Find box, then select Workflow Actions → Outbound Messages.

Select the object you chose in Wappalyzer from the dropdown menu and click the Next button.

Enter the information as shown:

Field	Value
Name	Wappalyzer
Unique Name	`Wappalyzer`
Endpoint URL	`https://api.wappalyzer.com/v2/salesforce/account/` or `https://api.wappalyzer.com/v2/salesforce/lead/`
Fields to send	Id Website Email (Lead only, required for email fallback)

The Wappalyzer flow action is created from the outbound message you set up in Salesforce. If you enrich Leads, create a separate outbound message on the Lead object that posts to https://api.wappalyzer.com/v2/salesforce/lead/. The Account outbound message and action do not apply to Lead flows.

From Setup, enter 'flows' in the Quick Find box, then select Process Automation → Flows.

Select 'Record-Triggered flow' and click the Create button.

Enter the information as shown:

Field

Value

Object

Account or Lead, matching your Wappalyzer setting

Trigger the flow When

A record is created or updated

Condition Requirements

All Conditions Are Met (AND)

Field	Value
Field	Website
Operator	Is Changed
Value	True

For Account flows, triggering on Website changes is sufficient. For Lead flows, also trigger when Email changes so the business email-domain fallback can run when Website is blank.

On the next screen, click the + icon to add an element.

Select Interaction → Action.

Enter the information as shown:

Field	Value
Action	Wappalyzer
Label	Wappalyzer
API Name	Wappalyzer

On the next screen, click the Save button.

Enter the information as shown:

Field	Value
Flow Label	Wappalyzer
Flow API Name	Wappalyzer

Click the Activate button to complete the setup.

If a test Lead update does not show up in Wappalyzer's Salesforce event logs, Salesforce did not send the outbound message. Re-check that the flow is activated, built on the Lead object, uses the Lead Wappalyzer action, and sends Id, Website, and Email.

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