Five ways to use Wappalyzer and HubSpot to amplify sales activities and find new marketing channels

Sales and marketing have become directly integrated with partnerships and integrations. Why? Most enterprise companies use over 200 apps per department. These span business operations, collaboration, project management, analytics, communication, research, and data management functions. So when teams are looking for a new platform to add to their tech stack, it's a much easier sell if it integrates seamlessly with the tools they already use.

That's where Wappalyzer comes in. Wappalyzer is an intelligence tool that shows you what tech another organization is using. For sales and marketing teams, the platform (available on the web and as a browser extension), can open up new channels for comarketing campaigns and improve conversions and sales success.

Now, Wappalyzer also integrates with the HubSpot CRM — the leading CRM for scaling organizations. Using the Wappalyzer integration with HubSpot, you can automatically enrich data for leads and access sales intelligence. More than 2 million people use Wappalyzer apps on a daily basis. So if you're a sales and marketing professional, a SaaS company team member, or an agency, see how Wappalyzer and HubSpot can speed up your sales process and help remove manual research from your workflows.

Benefits of using Wappalyzer with HubSpot

Combining tech intelligence with a contact's unified timeline in their CRM can open up tons of possibilities for outreach, follow-up, or new marketing campaigns.

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Here's how users benefit from adding the Wappalyzer integration to their HubSpot CRM:

• Discover new sales leads
• Enrich existing leads with new data
• Improve sales intelligence capabilities

"[Wappalyzer is an] excellent product that provided every detail we needed from all geos for sales and outreach," says Stephen K., a small business director. Another user calls Wappalyzer an 'excellent extension,' and shares that they use the tool for sales and business development — "[Wappalyzer] allows us to see what technology a site is built with and its version to help our sales process and our technical team to know if we can work on a site."

Five ways to use Wappalyzer with HubSpot to improve sales and marketing conversions

1. See what technology your leads are using, and enrich lead data for better targeting

With the Wappalyzer app in HubSpot, you can see your leads' tech stacks right in the CRM, right alongside other contact data like company size and contact information.

This extra company information helps sales teams target leads based on what technology they use. For example, sales reps can find companies that are using a specific ecommerce platform or payment processor and share information about how they can work with your software.

2. Tailor messaging in outbound emails with relevant tech stack info and actionable ideas

When creating outbound email campaigns or marketing nurturing workflows, you can incorporate information from Wappalyzer for more tailored messaging and helpful educational content. For example, if you're building a series of emails about using marketing intelligence tools to build smarter reports, you can create emails for each specific platform.

Customized marketing and sales content with more relevant messaging is more effective and likely to lead to a deal.

3. Target specific audiences in your database by the tech they use

Find new, engaged leads with the tech information from Wappalyzer in the HubSpot CRM. Search for specific audiences based on the technology they use, then create targeted ad campaigns, email outreach sequences, events, or follow-up messages for groups of app users.

After running these targeted campaigns to different audiences, analyze performance to see if certain audiences are converting more than others. This can help you improve close rates and reduce cost per conversion in ads.

4. Find new channels for marketing based on popular apps among your target audience

One Wappalyzer review on G2 reads, "It's a great way to find potential leads for my marketing agency." Marketing agencies can target clients using software that they support, like web design agencies, web developers, or SEO experts. Or, marketers can find new ad opportunities, like the newsletter of an app their entire audience is using.

5. Discover new leads with email and contact information on new prospects

As sales reps conduct prospect research, they can instantly access contact information like email addresses and social media profiles for potential leads. The Wappalyzer integration with HubSpot shows contact information, company information, social media profiles, and contact activities all in one place, making it easy to conduct sales research more quickly.

Use enhanced prospect data for more effective marketing and sales outreach

Wappalyzer and HubSpot make the marketing and sales process less of a mystery. Rather than using educated guesses to learn what related apps and tools your audience uses, we provide real, actionable data.

Try the Wappalyzer integration with HubSpot and shorten sales cycles, increase response rates, and make smarter marketing decisions.